{"id":7167,"date":"2023-08-25T00:00:00","date_gmt":"2023-08-25T00:00:00","guid":{"rendered":"https:\/\/tech-lib.eu\/tech\/vevo-jak-to-funguje-a-vydelky-umelcu\/"},"modified":"2023-08-25T00:00:00","modified_gmt":"2023-08-25T00:00:00","slug":"vevo-jak-to-funguje-a-vydelky-umelcu","status":"publish","type":"post","link":"https:\/\/tech-lib.eu\/tech\/vevo-jak-to-funguje-a-vydelky-umelcu\/","title":{"rendered":"Vevo. Jak to funguje a v\u00fdd\u011blky um\u011blc\u016f"},"content":{"rendered":"<div class=\"articlecontent\">P\u0159edstavte se: Na zn\u00e1m\u00e9 online str\u00e1nce s hudebn\u00edmi videoklipy Vevo si u\u017eivatel\u00e9 mohou vychutnat \u0161pi\u010dkov\u00e1 hudebn\u00ed videa od r\u016fzn\u00fdch um\u011blc\u016f. Vevo, kter\u00e9 bylo p\u0159edstaveno v roce 2009, se okam\u017eit\u011b stalo preferovanou str\u00e1nkou pro hudebn\u00ed fanou\u0161ky. Tento \u010dl\u00e1nek se bude zab\u00fdvat funk\u010dnost\u00ed slu\u017eby Vevo, zp\u016fsoby platby um\u011blc\u016fm, n\u00e1klady na jedno zhl\u00e9dnut\u00ed a dostupnost\u00ed v Indii. Co je Vevo a jak funguje? Na vytvo\u0159en\u00ed slu\u017eby Vevo spolupracovaly velk\u00e9 hudebn\u00ed vydavatelsk\u00e9 spole\u010dnosti v\u010detn\u011b Universal Music Group, Sony Music Entertainment a Warner Music Group. Poskytuje hudebn\u00edk\u016fm sc\u00e9nu, na kter\u00e9 mohou prezentovat sv\u00e1 hudebn\u00ed videa \u0161irok\u00e9mu publiku. V obrovsk\u00e9m archivu slu\u017eby Vevo lze nal\u00e9zt hudebn\u00ed videa r\u016fzn\u00fdch \u017e\u00e1nr\u016f, v\u010detn\u011b popu, rocku, hip-hopu a dal\u0161\u00edch. U\u017eivatel\u00e9 si mohou vychutnat sv\u00e1 obl\u00edben\u00e1 hudebn\u00ed videa, kdykoli a kdekoli se rozhodnou, a to prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek nebo mobiln\u00ed aplikace spole\u010dnosti Vevo. Dost\u00e1vaj\u00ed um\u011blci od spole\u010dnosti Vevo platbu? Odpov\u011b\u010f zn\u00ed, \u017ee spole\u010dnost Vevo vypl\u00e1c\u00ed sv\u00fdm um\u011blc\u016fm odm\u011bnu. Vevo se p\u0159i vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz spol\u00e9h\u00e1 p\u0159edev\u0161\u00edm na reklamu. Reklamy se mohou zobrazovat p\u0159ed hudebn\u00edm videoklipem, kter\u00fd lid\u00e9 sleduj\u00ed na Vevo, nebo v jeho pr\u016fb\u011bhu. Spole\u010dnost Vevo a um\u011blci si rozd\u011bluj\u00ed pen\u00edze z\u00edskan\u00e9 z t\u011bchto reklam. V z\u00e1vislosti na uzav\u0159en\u00fdch smlouv\u00e1ch a dohod\u00e1ch se m\u016f\u017ee p\u0159esn\u00e9 rozd\u011blen\u00ed p\u0159\u00edjm\u016f mezi spole\u010dnost\u00ed Vevo a um\u011blci m\u011bnit. Obecn\u011b se v\u0161ak uzn\u00e1v\u00e1, \u017ee um\u011blci dost\u00e1vaj\u00ed zna\u010dn\u00fd pod\u00edl pen\u011bz z reklamy jako odm\u011bnu za svou pr\u00e1ci. Kolik Vevo plat\u00ed za ka\u017ed\u00e9 zhl\u00e9dnut\u00ed? Syst\u00e9m odm\u011bn spole\u010dnosti Vevo se skl\u00e1d\u00e1 z v\u00edce ne\u017e jen stanoven\u00e9 \u010d\u00e1stky za jedno zhl\u00e9dnut\u00ed. M\u00edsto toho dost\u00e1vaj\u00ed um\u011blci rozd\u011blenou \u010d\u00e1st pen\u011bz z reklamy na z\u00e1klad\u011b \u0159ady r\u016fzn\u00fdch hledisek. Mezi tyto prvky m\u016f\u017ee pat\u0159it mno\u017estv\u00ed zhl\u00e9dnut\u00ed, doba str\u00e1ven\u00e1 sledov\u00e1n\u00edm videa a m\u00edra zapojen\u00ed div\u00e1k\u016f. Pravd\u011bpodobnost, \u017ee um\u011blec vyd\u011bl\u00e1 v\u00edce pen\u011bz, se zvy\u0161uje s po\u010dtem zhl\u00e9dnut\u00ed jeho hudebn\u00edho videa. P\u0159esn\u00e1 \u010d\u00e1stka, kterou spole\u010dnost Vevo plat\u00ed za jedno zhl\u00e9dnut\u00ed, se v\u0161ak m\u016f\u017ee v\u00fdrazn\u011b li\u0161it v z\u00e1vislosti na v\u00fd\u0161e uveden\u00fdch prvc\u00edch. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Existuje Vevo v Indii? <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Vevo je v Indii skute\u010dn\u011b dostupn\u00e9. Ve skute\u010dnosti spole\u010dnost Vevo roz\u0161\u00ed\u0159ila sv\u00e9 slu\u017eby do Indie v roce 2013, co\u017e indick\u00fdm hudebn\u00edm fanou\u0161k\u016fm umo\u017enilo p\u0159\u00edstup k platform\u011b a sledov\u00e1n\u00ed jejich obl\u00edben\u00fdch hudebn\u00edch videoklip\u016f. Indi\u010dt\u00ed u\u017eivatel\u00e9 mohou proch\u00e1zet obrovskou sb\u00edrku hudebn\u00edch videoklip\u016f Vevo, vyhled\u00e1vat nov\u00e9 um\u011blce a sledovat nejnov\u011bj\u0161\u00ed v\u00fdvoj v hudebn\u00edm pr\u016fmyslu. Dostupnost slu\u017eby Vevo v Indii poskytla m\u00edstn\u00edm hudebn\u00edk\u016fm platformu pro sd\u00edlen\u00ed jejich tvorby s v\u011bt\u0161\u00edm publikem, \u010d\u00edm\u017e se zv\u00fd\u0161ila rozmanitost a hloubka hudebn\u00edho prost\u0159ed\u00ed v zemi. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Shrnut\u00ed: <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Vevo zm\u011bnilo zp\u016fsob sledov\u00e1n\u00ed hudebn\u00edch videoklip\u016f t\u00edm, \u017ee poskytlo hudebn\u00edk\u016fm i hudebn\u00edm fanou\u0161k\u016fm p\u0159\u00edstupnou a jednoduchou platformu. Zviditeln\u011bn\u00ed a pen\u00edze z reklamn\u00edho modelu Vevo jdou um\u011blc\u016fm. Vevo poskytuje um\u011blc\u016fm zna\u010dn\u00fd potenci\u00e1l ke komercializaci jejich tvorby, i kdy\u017e p\u0159esn\u00e1 platba za zhl\u00e9dnut\u00ed se m\u016f\u017ee li\u0161it. Dostupnost slu\u017eby Vevo v Indii nav\u00edc roz\u0161\u00ed\u0159ila sv\u011bt indick\u00fdch hudebn\u00edk\u016f a um\u011blc\u016f. Vevo, kter\u00e9 spojuje hudebn\u00edky s fanou\u0161ky po cel\u00e9m sv\u011bt\u011b, je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed hudebn\u00edho byznysu, kter\u00fd se roz\u0161i\u0159uje a m\u011bn\u00ed.<\/p><\/div>\n<div class=\"questions\">\n<div class=\"questionstitle\">FAQ<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Je slu\u017eba Vevo na YouTube zpen\u011b\u017eov\u00e1na?<\/div>\n<p> Vevo je na YouTube skute\u010dn\u011b komercionalizov\u00e1no. Velk\u00e9 hudebn\u00ed spole\u010dnosti a YouTube spolupracovaly na vytvo\u0159en\u00ed slu\u017eby Vevo, kter\u00e1 um\u011blc\u016fm umo\u017e\u0148uje zobrazovat jejich hudebn\u00ed videa na webov\u00fdch str\u00e1nk\u00e1ch. Vevo a um\u011blci profituj\u00ed z p\u0159\u00edjm\u016f z reklamy, kter\u00e9 tato videa generuj\u00ed. D\u00edky t\u00e9to monetiza\u010dn\u00ed strategii m\u016f\u017ee Vevo nab\u00edzet u\u017eivatel\u016fm hudebn\u00ed videa zdarma, co\u017e p\u0159in\u00e1\u0161\u00ed pen\u00edze tak\u00e9 webov\u00e9 str\u00e1nce a hudebn\u00edk\u016fm. <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Kolik pen\u011bz stoj\u00ed 100 tis\u00edc zhl\u00e9dnut\u00ed na YouTube?<\/div>\n<p> \u010c\u00e1stka vyd\u011blan\u00e1 za 100 000 zhl\u00e9dnut\u00ed na YouTube se m\u016f\u017ee zna\u010dn\u011b li\u0161it v z\u00e1vislosti na \u0159ad\u011b prom\u011bnn\u00fdch, v\u010detn\u011b obsahu videa, demografick\u00fdch \u00fadaj\u016f div\u00e1k\u016f, m\u00edsta, kde se div\u00e1ci nach\u00e1zej\u00ed, a zapojen\u00fdch inzerent\u016f. Producenti obsahu \u010dasto z\u00edsk\u00e1vaj\u00ed pod\u00edl na p\u0159\u00edjmech z reklamy na YouTube prost\u0159ednictv\u00edm partnersk\u00e9ho programu YouTube. P\u0159\u00edjmy YouTube poch\u00e1zej\u00ed p\u0159ev\u00e1\u017en\u011b z reklam. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> V z\u00e1vislosti na v\u00fd\u0161e uveden\u00fdch prom\u011bnn\u00fdch se pr\u016fm\u011brn\u00e1 cena za tis\u00edc zhl\u00e9dnut\u00ed neboli CPM m\u016f\u017ee pohybovat od 0,25 do 4,00 USD nebo i v\u00edce. V souladu s t\u00edm se m\u016f\u017ee kompenzace za 100 000 zhl\u00e9dnut\u00ed pohybovat od 25 do 400 USD, p\u0159\u00edpadn\u011b i v\u00edce. Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee se jedn\u00e1 pouze o odhad, proto\u017ee algoritmus YouTube a pokyny pro sd\u00edlen\u00ed p\u0159\u00edjm\u016f se mohou m\u011bnit. <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Kolik pen\u011bz vyd\u011bl\u00e1 1 milion zhl\u00e9dnut\u00ed na YouTube?<\/div>\n<p> \u010c\u00e1stka, kterou m\u016f\u017ee vyd\u011blat 1 milion zhl\u00e9dnut\u00ed na YouTube, se li\u0161\u00ed v z\u00e1vislosti na \u0159ad\u011b prom\u011bnn\u00fdch, v\u010detn\u011b um\u00edst\u011bn\u00ed tv\u016frce obsahu, demografick\u00fdch \u00fadaj\u016f o publiku a druhu zobrazovan\u00fdch reklam. Obvykle tv\u016frci YouTube vyd\u011bl\u00e1vaj\u00ed pen\u00edze z reklam, kter\u00e9 se zobrazuj\u00ed na jejich vide\u00edch. P\u0159esn\u00e1 \u010d\u00e1stka se v\u0161ak m\u016f\u017ee zna\u010dn\u011b li\u0161it. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> V pr\u016fm\u011bru tv\u016frci na YouTube vyd\u011bl\u00e1vaj\u00ed 0,01 a\u017e 0,03 dolaru za ka\u017ed\u00e9 zhl\u00e9dnut\u00ed. V\u00fdsledkem je, \u017ee o\u010dek\u00e1van\u00fd zisk za video s 1 milionem zhl\u00e9dnut\u00ed m\u016f\u017ee \u010dinit 10 000 a\u017e 30 000 dolar\u016f. Je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee se jedn\u00e1 pouze o hrub\u00fd odhad a skute\u010dn\u00e9 v\u00fdd\u011blky se mohou li\u0161it v z\u00e1vislosti na d\u0159\u00edve uveden\u00fdch okolnostech. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee p\u0159\u00edjmy ze zhl\u00e9dnut\u00ed na YouTube jsou pouze jedn\u00edm ze zdroj\u016f p\u0159\u00edjm\u016f um\u011blc\u016f a producent\u016f obsahu. Krom\u011b toho mohou vyd\u011bl\u00e1vat i na dal\u0161\u00edch aktivit\u00e1ch v\u010detn\u011b maloobchodn\u00edho prodeje, sponzoringu a \u017eiv\u00fdch vystoupen\u00ed.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159edstavte se: Na zn\u00e1m\u00e9 online str\u00e1nce s hudebn\u00edmi videoklipy Vevo si u\u017eivatel\u00e9 mohou vychutnat \u0161pi\u010dkov\u00e1 hudebn\u00ed videa od r\u016fzn\u00fdch um\u011blc\u016f. Vevo, kter\u00e9 bylo p\u0159edstaveno v roce 2009, se okam\u017eit\u011b stalo preferovanou str\u00e1nkou pro hudebn\u00ed fanou\u0161ky. Tento \u010dl\u00e1nek se bude zab\u00fdvat funk\u010dnost\u00ed slu\u017eby Vevo, zp\u016fsoby platby um\u011blc\u016fm, n\u00e1klady na jedno zhl\u00e9dnut\u00ed a dostupnost\u00ed v Indii. Co &#8230; <a title=\"Vevo. Jak to funguje a v\u00fdd\u011blky um\u011blc\u016f\" class=\"read-more\" href=\"https:\/\/tech-lib.eu\/tech\/vevo-jak-to-funguje-a-vydelky-umelcu\/\" aria-label=\"\u010c\u00edst v\u00edce o Vevo. Jak to funguje a v\u00fdd\u011blky um\u011blc\u016f\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3447,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7167","post","type-post","status-publish","format-standard","hentry","category-technologie"],"_links":{"self":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/7167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/users\/3447"}],"replies":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/comments?post=7167"}],"version-history":[{"count":0,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/7167\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/media?parent=7167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/categories?post=7167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/tags?post=7167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}