{"id":6363,"date":"2023-08-25T00:00:00","date_gmt":"2023-08-25T00:00:00","guid":{"rendered":"https:\/\/tech-lib.eu\/tech\/jak-facebook-pochopeni-navrhu-pratel-zobrazeni-profilu-a-algoritmu\/"},"modified":"2023-08-25T00:00:00","modified_gmt":"2023-08-25T00:00:00","slug":"jak-facebook-pochopeni-navrhu-pratel-zobrazeni-profilu-a-algoritmu","status":"publish","type":"post","link":"https:\/\/tech-lib.eu\/tech\/jak-facebook-pochopeni-navrhu-pratel-zobrazeni-profilu-a-algoritmu\/","title":{"rendered":"Jak Facebook. Pochopen\u00ed n\u00e1vrh\u016f p\u0159\u00e1tel, zobrazen\u00ed profilu a algoritm\u016f"},"content":{"rendered":"
\n
O co chodzi z Facebookiem?<\/div>\n
Facebook (skr. fb) \u2013 serwis spo\u0142eczno\u015bciowy, w ramach kt\u00f3rego zarejestrowani u\u017cytkownicy mog\u0105 tworzy\u0107 sieci i grupy, dzieli\u0107 si\u0119 wiadomo\u015bciami i zdj\u0119ciami oraz korzysta\u0107 z aplikacji, b\u0119d\u0105cy w\u0142asno\u015bci\u0105 Meta Platforms z siedzib\u0105 w Menlo Park.<\/div>\n
\n\t\t\t\t\t Dal\u0161\u00ed informace najdete na<\/span> pl.wikipedia.org<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n
\n
<\/div>\n

D\u00edky schopnosti propojit n\u00e1s s p\u0159\u00e1teli, rodinou, a dokonce i s \u00fapln\u011b ciz\u00edmi lidmi z cel\u00e9ho sv\u011bta se Facebook stal nezbytnou sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f. Je logick\u00e9, \u017ee mnoho spot\u0159ebitel\u016f se vzhledem k po\u010detn\u00e9 u\u017eivatelsk\u00e9 z\u00e1kladn\u011b a bohat\u00e9 nab\u00eddce funkc\u00ed zaj\u00edm\u00e1 o to, jak Facebook funguje na z\u00e1kulisn\u00ed \u00farovni. V tomto p\u0159\u00edsp\u011bvku se pod\u00edv\u00e1me na n\u011bkolik \u010dasto kladen\u00fdch ot\u00e1zek t\u00fdkaj\u00edc\u00edch se Facebooku, nap\u0159\u00edklad jak jsou navrhov\u00e1ni p\u0159\u00e1tel\u00e9, kolik lid\u00ed si zobraz\u00ed v\u00e1\u0161 profil a jak funguje algoritmus. <\/p>\n

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Jednou z nej\u010dast\u011bji kladen\u00fdch ot\u00e1zek je, zda n\u00e1vrhy p\u0159\u00e1tel na Facebooku ukazuj\u00ed, \u017ee v\u00e1\u0161 profil n\u011bkdo vid\u011bl. Rychl\u00e1 odpov\u011b\u010f zn\u00ed ne. Vz\u00e1jemn\u00e1 spojen\u00ed, spole\u010dn\u00e9 z\u00e1jmy a poloha jsou jen n\u011bkter\u00e9 z prom\u011bnn\u00fdch, kter\u00e9 vstupuj\u00ed do algoritmu navrhov\u00e1n\u00ed p\u0159\u00e1tel na Facebooku. Ten zkoum\u00e1 ve\u0161kerou va\u0161i aktivitu na platform\u011b, v\u010detn\u011b seznamu p\u0159\u00e1tel, skupin, do kter\u00fdch jste se p\u0159ipojili, a obl\u00edben\u00fdch str\u00e1nek. Facebook na z\u00e1klad\u011b zkoum\u00e1n\u00ed t\u011bchto datov\u00fdch faktor\u016f vytvo\u0159\u00ed seznam mo\u017en\u00fdch p\u0159\u00e1tel, kter\u00e9 m\u016f\u017eete zn\u00e1t. To, \u017ee se zobraz\u00ed jako n\u00e1vrh p\u0159\u00e1tel, m\u016f\u017ee vyvolat dojem, \u017ee se n\u011bkdo pod\u00edval na v\u00e1\u0161 profil, ale je to pouze n\u00e1hoda. <\/p>\n

<\/div>\n

U\u017eivatele v\u017edy uchvacovala p\u0159edstava, \u017ee mohou vid\u011bt, kdo si prohl\u00ed\u017e\u00ed jejich profil na Facebooku. Facebook v\u0161ak nenab\u00edz\u00ed funkci, kter\u00e1 by v\u00e1m umo\u017enila zjistit, kdo nav\u0161t\u00edvil v\u00e1\u0161 profil. Jak\u00e9koli programy nebo webov\u00e9 str\u00e1nky t\u0159et\u00edch stran, kter\u00e9 tvrd\u00ed, \u017ee tuto funkci poskytuj\u00ed, jsou zcela jist\u011b podvodn\u00edci nebo poru\u0161uj\u00ed podm\u00ednky slu\u017eby Facebook. Spole\u010dnost Facebook \u010dasto uv\u00e1d\u00ed, \u017ee zachov\u00e1n\u00ed soukrom\u00ed u\u017eivatel\u016f je jej\u00ed hlavn\u00ed prioritou, a proto neposkytuje mo\u017enost zkoumat profily jin\u00fdch lid\u00ed. <\/p>\n

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Jak tedy m\u016f\u017eete zjistit, zda va\u0161i str\u00e1nku na Facebooku nav\u0161t\u011bvuje n\u011bkdo, kdo nen\u00ed va\u0161\u00edm p\u0159\u00edtelem? Ve skute\u010dnosti nem\u016f\u017eete. U\u017eivatel\u00e9 si mohou zvolit, kdo si m\u016f\u017ee prohl\u00ed\u017eet jejich p\u0159\u00edsp\u011bvky, profily a dal\u0161\u00ed osobn\u00ed informace, a to pomoc\u00ed nastaven\u00ed soukrom\u00ed na Facebooku, kter\u00e9 je ur\u010deno k ochran\u011b informac\u00ed o u\u017eivatel\u00edch. Osoby, kter\u00e9 nejsou va\u0161imi p\u0159\u00e1teli, maj\u00ed k va\u0161im informac\u00edm pouze omezen\u00fd p\u0159\u00edstup, pokud jste sv\u016fj profil nezve\u0159ejnili. Abyste se ujistili, \u017ee jste spokojeni s \u00farovn\u00ed p\u0159\u00edstupu ostatn\u00edch k va\u0161emu profilu, je nezbytn\u00e9 \u010dasto zkoumat a m\u011bnit nastaven\u00ed soukrom\u00ed. <\/p>\n

<\/div>\n

Facebook pou\u017e\u00edv\u00e1 sofistikovan\u00fd algoritmus, kter\u00fd v z\u00e1kulis\u00ed vyb\u00edr\u00e1 a p\u0159izp\u016fsobuje materi\u00e1l, kter\u00fd se zobrazuje ve va\u0161em informa\u010dn\u00edm kan\u00e1lu. Tento algoritmus bere v \u00favahu \u0159adu v\u011bc\u00ed, nap\u0159\u00edklad va\u0161e interakce, druhy obsahu, kter\u00e9mu se v\u011bnujete, a preference, kter\u00e9 jste vyj\u00e1d\u0159ili. Na z\u00e1klad\u011b va\u0161eho chov\u00e1n\u00ed online se v\u00e1m sna\u017e\u00ed p\u0159edkl\u00e1dat obsah, kter\u00fd je pro v\u00e1s zaj\u00edmav\u00fd a relevantn\u00ed. V z\u00e1jmu zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho komfortu a zv\u00fd\u0161en\u00ed anga\u017eovanosti na platform\u011b je tento algoritmus neust\u00e1le vylep\u0161ov\u00e1n. <\/p>\n

<\/div>\n

Souhrnn\u011b \u0159e\u010deno, n\u00e1vrhy p\u0159\u00e1tel na Facebooku jsou vytv\u00e1\u0159eny na z\u00e1klad\u011b r\u016fzn\u00fdch prom\u011bnn\u00fdch a nejsou zn\u00e1mkou toho, \u017ee se n\u011bkdo pod\u00edval na v\u00e1\u0161 profil. Vzhledem k tomu, \u017ee soukrom\u00ed u\u017eivatel\u016f je hlavn\u00ed prioritou, Facebook nenab\u00edz\u00ed funkci, kter\u00e1 by v\u00e1m umo\u017enila zjistit, kdo si v\u00e1\u0161 profil prohl\u00e9dl. V\u00e1\u0161 profil je t\u011bm, kte\u0159\u00ed nejsou va\u0161imi p\u0159\u00e1teli, p\u0159\u00edstupn\u00fd pouze \u010d\u00e1ste\u010dn\u011b, pokud jej nezve\u0159ejn\u00edte. V\u00e1\u0161 informa\u010dn\u00ed kan\u00e1l je \u0159\u00edzen algoritmem spole\u010dnosti Facebook, kter\u00fd zv\u00fdraz\u0148uje informace na z\u00e1klad\u011b va\u0161ich interakc\u00ed a preferenc\u00ed. Znalost t\u011bchto funkc\u00ed Facebooku v\u00e1m m\u016f\u017ee usnadnit efektivn\u00ed pou\u017e\u00edv\u00e1n\u00ed webu p\u0159i zachov\u00e1n\u00ed va\u0161eho soukrom\u00ed.<\/p><\/div>\n

\n
FAQ<\/div>\n
\n
Jak Facebook vyd\u011bl\u00e1v\u00e1 pen\u00edze, kdy\u017e je zdarma?<\/div>\n

Reklama je zp\u016fsob, jak\u00fdm Facebook v\u011bt\u0161inou generuje p\u0159\u00edjmy. P\u0159esto\u017ee je p\u0159ipojen\u00ed a pou\u017e\u00edv\u00e1n\u00ed t\u00e9to s\u00edt\u011b zdarma, vyd\u011bl\u00e1v\u00e1 pen\u00edze t\u00edm, \u017ee umo\u017e\u0148uje spole\u010dnostem inzerovat a propagovat sv\u00e9 zbo\u017e\u00ed a slu\u017eby na velk\u00e9 z\u00e1kladn\u011b u\u017eivatel\u016f. Aby bylo mo\u017en\u00e9 c\u00edlit na konkr\u00e9tn\u00ed demografick\u00e9 skupiny a zobrazovat reklamy, kter\u00e9 odpov\u00eddaj\u00ed z\u00e1jm\u016fm a aktivit\u00e1m u\u017eivatel\u016f, vyu\u017e\u00edv\u00e1 Facebook r\u016fzn\u00e9 reklamn\u00ed form\u00e1ty, v\u010detn\u011b sponzorovan\u00fdch p\u0159\u00edsp\u011bvk\u016f, zobrazovan\u00fdch reklam a videoreklamy. Facebook nav\u00edc poskytuje reklamu na sv\u00fdch p\u0159idru\u017een\u00fdch str\u00e1nk\u00e1ch, jako je Instagram a Messenger. Facebook je pro podniky obl\u00edbenou platformou pro investice do reklamy d\u00edky obrovsk\u00e9mu mno\u017estv\u00ed u\u017eivatelsk\u00fdch dat, kter\u00e1 shroma\u017e\u010fuje a analyzuje, aby pomohl inzerent\u016fm \u00fasp\u011b\u0161n\u011b oslovit jejich c\u00edlovou demografickou skupinu. <\/p>\n<\/div>\n

\n
Pro\u010d se jako n\u00e1vrh p\u0159\u00e1tel objevuje st\u00e1le stejn\u00e1 osoba?<\/div>\n

Stejn\u00e1 osoba se m\u016f\u017ee na Facebooku neust\u00e1le objevovat jako n\u00e1vrh p\u0159\u00e1tel z n\u011bkolika d\u016fvod\u016f: Vz\u00e1jemn\u00ed p\u0159\u00e1tel\u00e9: N\u00e1vrhy p\u0159\u00e1tel na Facebooku jsou mimo jin\u00e9 zalo\u017eeny na vz\u00e1jemn\u00fdch p\u0159\u00e1tel\u00edch. Algoritmus Facebooku m\u016f\u017ee d\u00e1t dan\u00e9 osob\u011b vy\u0161\u0161\u00ed prioritu p\u0159i jej\u00edm navrhov\u00e1n\u00ed, pokud s n\u00ed m\u00e1te hodn\u011b spole\u010dn\u00fdch p\u0159\u00e1tel. 2. Spole\u010dn\u00e9 z\u00e1jmy nebo aktivity: P\u0159i navrhov\u00e1n\u00ed p\u0159\u00e1tel na Facebooku se p\u0159ihl\u00ed\u017e\u00ed tak\u00e9 ke spole\u010dn\u00fdm z\u00e1lib\u00e1m nebo aktivit\u00e1m. Algoritmus Facebooku m\u016f\u017ee vn\u00edmat potenci\u00e1ln\u00ed spojen\u00ed mezi v\u00e1mi a danou osobou, pokud se oba \u010dasto v\u011bnujete stejn\u00e9mu druhu materi\u00e1l\u016f, skupin nebo ud\u00e1lost\u00ed, a \u010dast\u011bji v\u00e1m je nab\u00eddne. 3. Zobrazen\u00ed profilu: Pokud jste se na n\u011b\u010d\u00ed profil pod\u00edvali v\u00edce ne\u017e jednou, m\u016f\u017ee to algoritmus Facebooku pova\u017eovat za zn\u00e1mku z\u00e1jmu, co\u017e vede k \u010dast\u011bj\u0161\u00edmu doporu\u010dov\u00e1n\u00ed p\u0159\u00e1tel. 4. Opakovanost interakc\u00ed: Algoritmy Facebooku up\u0159ednost\u0148uj\u00ed ned\u00e1vn\u00e9 interakce. Osoba se m\u016f\u017ee zobrazovat jako n\u00e1vrh na p\u0159\u00e1telstv\u00ed \u010dast\u011bji, pokud jste s n\u00ed ned\u00e1vno nav\u00e1zali kontakt nebo jste se pod\u00edvali na jej\u00ed profil. 5. Algoritmick\u00e1 zaujatost: Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee algoritmy Facebooku jsou slo\u017eit\u00e9 a ob\u010das nepr\u016fhledn\u00e9. V jin\u00fdch p\u0159\u00edpadech mohou b\u00fdt na vin\u011b opakovan\u00e9 n\u00e1vrhy stejn\u00e9 osoby algoritmick\u00e9 p\u0159edsudky nebo omezen\u00ed. Algoritmy Facebooku jsou pravideln\u011b aktualizov\u00e1ny a vylep\u0161ov\u00e1ny, tak\u017ee n\u00e1vrhy se mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit. <\/p>\n

<\/div>\n

Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee n\u00e1vrhy p\u0159\u00e1tel na Facebooku jsou zalo\u017eeny na \u0159ad\u011b prom\u011bnn\u00fdch, a i kdy\u017e mohou b\u00fdt u\u017eite\u010dn\u00e9 pro pozn\u00e1v\u00e1n\u00ed nov\u00fdch lid\u00ed, nemus\u00ed v\u017edy odpov\u00eddat va\u0161im z\u00e1jm\u016fm nebo c\u00edl\u016fm.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

O co chodzi z Facebookiem? Facebook (skr. fb) \u2013 serwis spo\u0142eczno\u015bciowy, w ramach kt\u00f3rego zarejestrowani u\u017cytkownicy mog\u0105 tworzy\u0107 sieci i grupy, dzieli\u0107 si\u0119 wiadomo\u015bciami i zdj\u0119ciami oraz korzysta\u0107 z aplikacji, b\u0119d\u0105cy w\u0142asno\u015bci\u0105 Meta Platforms z siedzib\u0105 w Menlo Park. Dal\u0161\u00ed informace najdete na pl.wikipedia.org D\u00edky schopnosti propojit n\u00e1s s p\u0159\u00e1teli, rodinou, a dokonce i s … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":2019,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2537],"tags":[],"class_list":["post-6363","post","type-post","status-publish","format-standard","hentry","category-algoritmy-socialnich-medii"],"_links":{"self":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/6363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/users\/2019"}],"replies":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/comments?post=6363"}],"version-history":[{"count":0,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/6363\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/media?parent=6363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/categories?post=6363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/tags?post=6363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}