{"id":6029,"date":"2023-08-25T00:00:00","date_gmt":"2023-08-25T00:00:00","guid":{"rendered":"https:\/\/tech-lib.eu\/tech\/sila-spojeni-zkoumani-sveta-socialnich-medii\/"},"modified":"2023-08-25T00:00:00","modified_gmt":"2023-08-25T00:00:00","slug":"sila-spojeni-zkoumani-sveta-socialnich-medii","status":"publish","type":"post","link":"https:\/\/tech-lib.eu\/tech\/sila-spojeni-zkoumani-sveta-socialnich-medii\/","title":{"rendered":"S\u00edla spojen\u00ed. Zkoum\u00e1n\u00ed sv\u011bta soci\u00e1ln\u00edch m\u00e9di\u00ed"},"content":{"rendered":"
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Co je to soci\u00e1ln\u00ed media?<\/div>\n
Soci\u00e1ln\u00ed m\u00e9dia jsou n\u00e1stroje, kter\u00e9 umo\u017e\u0148uj\u00ed lidem tvo\u0159it, sd\u00edlet a vym\u011b\u0148ovat mezi sebou informace a multimedi\u00e1ln\u00ed obsah v r\u00e1mci virtu\u00e1ln\u00ed komunity nebo s\u00edt\u011b. Spadaj\u00ed do podmno\u017einy m\u00e9di\u00ed, kter\u00e9 pova\u017eujeme za formu sd\u011blovac\u00edch prost\u0159edk\u016f.<\/div>\n
\n\t\t\t\t\t Dal\u0161\u00ed informace najdete na<\/span> cs.wikipedia.org<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n
\n
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Soci\u00e1ln\u00ed m\u00e9dia radik\u00e1ln\u011b zm\u011bnila zp\u016fsoby, jak\u00fdmi se lid\u00e9 navz\u00e1jem spojuj\u00ed, komunikuj\u00ed a vym\u011b\u0148uj\u00ed si informace. Zm\u011bnila komunikaci a stala se siln\u00fdm n\u00e1strojem pro lidi, spole\u010dnosti i komunity. Co ale soci\u00e1ln\u00ed m\u00e9dia vlastn\u011b jsou a jak\u00e9 jsou jejich hlavn\u00ed charakteristiky? <\/p>\n

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P\u0159ed popisem platformy soci\u00e1ln\u00edch m\u00e9di\u00ed je d\u016fle\u017eit\u00e9 pochopit jej\u00ed z\u00e1kladn\u00ed atributy. N\u00e1sleduj\u00edc\u00edch p\u011bt charakteristik nejl\u00e9pe vystihuje soci\u00e1ln\u00ed m\u00e9dia: Obsah vytv\u00e1\u0159en\u00fd u\u017eivateli je jednou z hlavn\u00edch v\u00fdhod soci\u00e1ln\u00edch m\u00e9di\u00ed oproti b\u011b\u017en\u00fdm medi\u00e1ln\u00edm platform\u00e1m. U\u017eivatel\u00e9 mohou na t\u011bchto s\u00edt\u00edch vytv\u00e1\u0159et materi\u00e1ly, sd\u00edlet je a zapojovat se do nich. Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed d\u00e1vaj\u00ed u\u017eivatel\u016fm mo\u017enost vytv\u00e1\u0159et vlastn\u00ed materi\u00e1ly a komunikovat s ostatn\u00edmi, a\u0165 u\u017e jde o aktualizaci stavu, nahr\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f a vide\u00ed nebo vyjad\u0159ov\u00e1n\u00ed my\u0161lenek. 2. Interaktivita: Jedn\u00edm z charakteristick\u00fdch rys\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed je mo\u017enost komunikovat s lidmi v re\u00e1ln\u00e9m \u010dase. Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed podporuj\u00ed \u00fa\u010dast u\u017eivatel\u016f t\u00edm, \u017ee usnad\u0148uj\u00ed dialogy prost\u0159ednictv\u00edm koment\u00e1\u0159\u016f, lajk\u016f, sd\u00edlen\u00ed a p\u0159\u00edm\u00fdch zpr\u00e1v. 3. Organizace zalo\u017een\u00e1 na s\u00edti: Soci\u00e1ln\u00ed m\u00e9dia se do zna\u010dn\u00e9 m\u00edry op\u00edraj\u00ed o propojen\u00ed. U\u017eivatel\u00e9 si mohou vym\u011b\u0148ovat materi\u00e1ly, z\u00edsk\u00e1vat aktualizace a udr\u017eovat spojen\u00ed s ostatn\u00edmi prost\u0159ednictv\u00edm vytv\u00e1\u0159en\u00ed profil\u016f a s\u00edt\u00ed p\u0159\u00e1tel, sleduj\u00edc\u00edch nebo odkaz\u016f. Tyto s\u00edt\u011b funguj\u00ed jako stavebn\u00ed kameny platforem soci\u00e1ln\u00edch m\u00e9di\u00ed a umo\u017e\u0148uj\u00ed jednotlivc\u016fm oslovit \u0161ir\u0161\u00ed publikum a komunikovat s n\u00edm. 4. Sd\u00edlen\u00ed informac\u00ed v re\u00e1ln\u00e9m \u010dase: Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed poskytuj\u00ed u\u017eivatel\u016fm okam\u017eit\u00fd p\u0159\u00edstup ke zpr\u00e1v\u00e1m, aktualizac\u00edm a informac\u00edm z cel\u00e9ho sv\u011bta. Soci\u00e1ln\u00ed m\u00e9dia umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm b\u00fdt informov\u00e1ni a zapojovat se do d\u011bn\u00ed v re\u00e1ln\u00e9m \u010dase, a\u0165 u\u017e prost\u0159ednictv\u00edm aktu\u00e1ln\u00edch zpr\u00e1v, aktu\u00e1ln\u00edch t\u00e9mat nebo aktualizac\u00ed od p\u0159\u00e1tel a vlivn\u00fdch osobnost\u00ed. 5. Dostupnost: Soci\u00e1ln\u00ed m\u00e9dia jsou dostupn\u00e1 ka\u017ed\u00e9mu, kdo m\u00e1 p\u0159ipojen\u00ed k internetu, proto\u017ee odstranila \u010dasov\u00e1 a geografick\u00e1 omezen\u00ed. Demokratizovala komunikaci t\u00edm, \u017ee umo\u017enila lidem z r\u016fzn\u00fdch prost\u0159ed\u00ed vyjad\u0159ovat se a sd\u00edlet sv\u00e9 my\u0161lenky, n\u00e1zory a \u017eivotn\u00ed zku\u0161enosti se zbytkem sv\u011bta. <\/p>\n

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Soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed r\u016fzn\u00e9 rozs\u00e1hl\u00e9 v\u00fdhody. P\u0159edev\u0161\u00edm technologie zp\u016fsobila revoluci v komunikaci t\u00edm, \u017ee lidem usnadnila spojen\u00ed s p\u0159\u00e1teli, rodinou a spolupracovn\u00edky bez ohledu na to, kde se na sv\u011bt\u011b nach\u00e1zej\u00ed. Podniky maj\u00ed nyn\u00ed p\u0159\u00edstup k \u0161ir\u0161\u00edmu publiku, mohou komunikovat se z\u00e1kazn\u00edky a propagovat sv\u00e9 zbo\u017e\u00ed a slu\u017eby prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 se staly siln\u00fdm marketingov\u00fdm n\u00e1strojem. <\/p>\n

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Soci\u00e1ln\u00ed m\u00e9dia jsou tak\u00e9 kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed aktivismu a soci\u00e1ln\u00edch hnut\u00ed. Znev\u00fdhodn\u011bn\u00fdm komunit\u00e1m poskytly f\u00f3rum pro \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed, prosazov\u00e1n\u00ed zm\u011bn a zes\u00edlen\u00ed jejich hlasu. U\u017eivatel\u00e9 soci\u00e1ln\u00edch m\u00e9di\u00ed maj\u00ed nyn\u00ed p\u0159\u00edstup ke vzd\u011bl\u00e1vac\u00edm materi\u00e1l\u016fm, zpr\u00e1v\u00e1m a odborn\u00fdm pohled\u016fm na r\u016fzn\u00e1 t\u00e9mata, co\u017e z nich \u010din\u00ed d\u016fle\u017eit\u00fd zdroj znalost\u00ed a u\u010den\u00ed. <\/p>\n

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Co tedy d\u011bl\u00e1 soci\u00e1ln\u00ed m\u00e9dia soci\u00e1ln\u00edmi m\u00e9dii? Term\u00edn „soci\u00e1ln\u00ed“ popisuje zam\u011b\u0159en\u00ed na lidsk\u00fd kontakt a zapojen\u00ed, kter\u00e9 tyto platformy charakterizuje. Zd\u016fraz\u0148uje soci\u00e1ln\u00ed slo\u017eku komunikace a roli, kterou lid\u00e9 hraj\u00ed p\u0159i vytv\u00e1\u0159en\u00ed a \u0161\u00ed\u0159en\u00ed obsahu. Pojem „m\u00e9dia“ ozna\u010duje \u010detn\u00e9 typy sd\u00edlen\u00e9ho obsahu, jako jsou texty, fotografie, videa a odkazy. <\/p>\n

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Naproti tomu pojem „nov\u00e1 m\u00e9dia“ ozna\u010duje \u0161ir\u0161\u00ed pojem, kter\u00fd zahrnuje \u010detn\u00e9 digit\u00e1ln\u00ed platformy a technologie, jako jsou soci\u00e1ln\u00ed m\u00e9dia. Pojem „nov\u00e1 m\u00e9dia“ popisuje, jak se tradi\u010dn\u00ed m\u00e9dia a digit\u00e1ln\u00ed technologie spojily a zm\u011bnily zp\u016fsob tvorby, sd\u00edlen\u00ed a konzumace informac\u00ed. Krom\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed zahrnuje tak\u00e9 online zpravodajsk\u00e9 platformy, webov\u00e9 str\u00e1nky, blogy, podcasty a dal\u0161\u00ed nov\u011b vyvinut\u00e1 digit\u00e1ln\u00ed m\u00e9dia. <\/p>\n

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Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee soci\u00e1ln\u00ed m\u00e9dia z\u00e1sadn\u011b zm\u011bnila zp\u016fsob, jak\u00fdm se vz\u00e1jemn\u011b spojujeme, sd\u00edl\u00edme informace a komunikujeme. Z\u00e1kladn\u00edmi charakteristikami, kter\u00e9 odli\u0161uj\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jsou obsah vytv\u00e1\u0159en\u00fd u\u017eivateli, interaktivita, s\u00ed\u0165ov\u00e1 struktura, v\u00fdm\u011bna informac\u00ed v re\u00e1ln\u00e9m \u010dase a dostupnost. Soci\u00e1ln\u00ed m\u00e9dia formovala zp\u016fsob, jak\u00fdm komunikujeme a komunikujeme s okoln\u00edm sv\u011btem, a to d\u00edky sv\u00fdm \u010detn\u00fdm v\u00fdhod\u00e1m a schopnosti umo\u017enit vztahy v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku.<\/p><\/div>\n

\n
FAQ<\/div>\n
\n
Jako co lze nejl\u00e9pe popsat nov\u00e1 m\u00e9dia?<\/div>\n

Nov\u00e1 m\u00e9dia lze nejl\u00e9pe definovat jako zp\u016fsob komunikace a interakce, kter\u00fd vyu\u017e\u00edv\u00e1 internet a digit\u00e1ln\u00ed technologie k usnadn\u011bn\u00ed tvorby, distribuce a konzumace obsahu. Zahrnuj\u00ed celou \u0159adu medi\u00e1ln\u00edch kan\u00e1l\u016f, v\u010detn\u011b webov\u00fdch str\u00e1nek, blog\u016f, podcast\u016f a soci\u00e1ln\u00edch m\u00e9di\u00ed. Pomoc\u00ed nov\u00fdch m\u00e9di\u00ed mohou lid\u00e9 komunikovat, vym\u011b\u0148ovat si znalosti a v\u00e9st aktu\u00e1ln\u00ed rozhovory s velk\u00fdm publikem. Zcela zm\u011bnila zp\u016fsob, jak\u00fdm spolu jednotlivci komunikuj\u00ed, z\u00edsk\u00e1vaj\u00ed informace a \u00fa\u010dastn\u00ed se spole\u010densk\u00fdch, kulturn\u00edch a politick\u00fdch debat. <\/p>\n<\/div>\n

\n
Jak\u00e9 jsou 4 hlavn\u00ed charakteristiky soci\u00e1ln\u00edch m\u00e9di\u00ed?<\/div>\n

1. Interaktivita: Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm zapojit se a komunikovat mezi sebou prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f, v\u010detn\u011b koment\u00e1\u0159\u016f, lajk\u016f, sd\u00edlen\u00ed a p\u0159\u00edm\u00fdch zpr\u00e1v. Interaktivn\u00ed aspekt podporuje interakci a spolupr\u00e1ci u\u017eivatel\u016f. Na rozd\u00edl od tradi\u010dn\u00edch m\u00e9di\u00ed je hlavn\u00ed slo\u017ekou soci\u00e1ln\u00edch m\u00e9di\u00ed obsah vytv\u00e1\u0159en\u00fd u\u017eivateli. U\u017eivatel\u00e9 mohou vytv\u00e1\u0159et, sd\u00edlet a \u0161\u00ed\u0159it text, fotografie, videa a dal\u0161\u00ed typy m\u00e9di\u00ed. Jednotlivci maj\u00ed nyn\u00ed d\u00edky t\u00e9to demokratizovan\u00e9 tvorb\u011b obsahu mo\u017enost vyjad\u0159ovat se a sd\u00edlet sv\u00e9 my\u0161lenky. 3. Orientace na s\u00ed\u0165: Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed jsou navr\u017eeny s my\u0161lenkou sdru\u017eovat lidi. U\u017eivatel\u00e9 mohou vytv\u00e1\u0159et s\u00edt\u011b spojen\u00ed, p\u0159\u00e1tel nebo sleduj\u00edc\u00edch, co\u017e jim umo\u017e\u0148uje sledovat vz\u00e1jemn\u011b sv\u00e9 akce, z\u00e1liby a n\u00e1zory. Tyto s\u00edt\u011b usnad\u0148uj\u00ed sd\u00edlen\u00ed znalost\u00ed, koncept\u016f a zku\u0161enost\u00ed. <\/p>\n

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4. Okam\u017eit\u00e9 a v re\u00e1ln\u00e9m \u010dase: Soci\u00e1ln\u00ed m\u00e9dia umo\u017e\u0148uj\u00ed konverzaci a v\u00fdm\u011bnu informac\u00ed v re\u00e1ln\u00e9m \u010dase. Soci\u00e1ln\u00ed m\u00e9dia jsou u\u017eite\u010dn\u00fdm n\u00e1strojem pro p\u0159enos zpr\u00e1v, zpravodajstv\u00ed o ud\u00e1lostech, diskuse a rychl\u00e9 reakce na aktu\u00e1ln\u00ed ud\u00e1losti, proto\u017ee u\u017eivatel\u00e9 mohou okam\u017eit\u011b p\u0159ij\u00edmat obsah a reagovat na n\u011bj. Funkce soci\u00e1ln\u00edch m\u00e9di\u00ed v re\u00e1ln\u00e9m \u010dase podporuj\u00ed v\u010dasnou a relevantn\u00ed komunikaci.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Co je to soci\u00e1ln\u00ed media? Soci\u00e1ln\u00ed m\u00e9dia jsou n\u00e1stroje, kter\u00e9 umo\u017e\u0148uj\u00ed lidem tvo\u0159it, sd\u00edlet a vym\u011b\u0148ovat mezi sebou informace a multimedi\u00e1ln\u00ed obsah v r\u00e1mci virtu\u00e1ln\u00ed komunity nebo s\u00edt\u011b. Spadaj\u00ed do podmno\u017einy m\u00e9di\u00ed, kter\u00e9 pova\u017eujeme za formu sd\u011blovac\u00edch prost\u0159edk\u016f. Dal\u0161\u00ed informace najdete na cs.wikipedia.org Soci\u00e1ln\u00ed m\u00e9dia radik\u00e1ln\u011b zm\u011bnila zp\u016fsoby, jak\u00fdmi se lid\u00e9 navz\u00e1jem spojuj\u00ed, komunikuj\u00ed a … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":2605,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6029","post","type-post","status-publish","format-standard","hentry","category-socialni-media"],"_links":{"self":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/6029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/users\/2605"}],"replies":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/comments?post=6029"}],"version-history":[{"count":0,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/6029\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/media?parent=6029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/categories?post=6029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/tags?post=6029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}