{"id":14252,"date":"2023-08-25T00:00:00","date_gmt":"2023-08-25T00:00:00","guid":{"rendered":"https:\/\/tech-lib.eu\/tech\/jak-funguje-sluzba-google-analytics-komplexni-pruvodce\/"},"modified":"2023-08-25T00:00:00","modified_gmt":"2023-08-25T00:00:00","slug":"jak-funguje-sluzba-google-analytics-komplexni-pruvodce","status":"publish","type":"post","link":"https:\/\/tech-lib.eu\/tech\/jak-funguje-sluzba-google-analytics-komplexni-pruvodce\/","title":{"rendered":"Jak funguje slu\u017eba Google Analytics. Komplexn\u00ed pr\u016fvodce"},"content":{"rendered":"
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Why is Google getting rid of Google Analytics?<\/div>\n
Apart from the 360 version, Google Analytics is not generating revenue. Business priorities clearly decided the timeline of the end and renaissance of GA. First, the world was ready for mobile.<\/div>\n
\n\t\t\t\t\t Dal\u0161\u00ed informace najdete na<\/span> datadrivenu.com<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n
Google Analytics je \u00fa\u010dinn\u00fd online analytick\u00fd n\u00e1stroj, kter\u00fd nab\u00edz\u00ed u\u017eite\u010dn\u00e9 informace o funk\u010dnosti a aktivit\u011b u\u017eivatel\u016f webov\u00fdch str\u00e1nek. Mo\u017enost sledovat r\u016fzn\u00e9 metriky a datov\u00e9 body umo\u017e\u0148uje majitel\u016fm webov\u00fdch str\u00e1nek a market\u00e9r\u016fm \u010dinit informovan\u00e1 rozhodnut\u00ed a maximalizovat jejich online prezentaci. V tomto p\u0159\u00edsp\u011bvku se budeme zab\u00fdvat hlavn\u00edmi funkcemi, vlastnostmi a aplikacemi n\u00e1stroje Google Analytics. <\/p>\n
1. Jak Google Analytics sleduje u\u017eivatele? <\/div>\n

Ke sledov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1 slu\u017eba Google Analytics sledovac\u00ed k\u00f3d, obecn\u011b zn\u00e1m\u00fd jako Google Analytics Tracking ID. U\u017eivatel\u00e9 tento sledovac\u00ed k\u00f3d nevid\u00ed, proto\u017ee je integrov\u00e1n do k\u00f3du webov\u00e9 str\u00e1nky, obvykle v \u010d\u00e1sti z\u00e1hlav\u00ed nebo z\u00e1pat\u00ed. Server Google Analytics obdr\u017e\u00ed po\u017eadavek od sledovac\u00edho k\u00f3du, kdykoli u\u017eivatel nav\u0161t\u00edv\u00ed webovou str\u00e1nku, a zaznamen\u00e1 n\u00e1v\u0161t\u011bvu a v\u0161echny souvisej\u00edc\u00ed informace. <\/p>\n

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Sledovac\u00ed k\u00f3d zaznamen\u00e1v\u00e1 \u00fadaje o IP adres\u00e1ch u\u017eivatel\u016f, jejich za\u0159\u00edzen\u00edch, prohl\u00ed\u017ee\u010d\u00edch a nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Krom\u011b toho vyu\u017e\u00edv\u00e1 soubory cookie ke sledov\u00e1n\u00ed akc\u00ed u\u017eivatele, v\u010detn\u011b odesl\u00e1n\u00ed formul\u00e1\u0159e, kliknut\u00ed a konverz\u00ed. D\u00edky ukl\u00e1d\u00e1n\u00ed odli\u0161n\u00fdch ID v t\u011bchto souborech cookie je slu\u017eba Google Analytics schopna rozli\u0161ovat mezi r\u016fzn\u00fdmi u\u017eivateli a sledovat jejich \u010dinnost v r\u00e1mci n\u011bkolika relac\u00ed a za\u0159\u00edzen\u00ed. <\/p>\n

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2. Jak\u00e9 jsou t\u0159i kl\u00ed\u010dov\u00e9 funkce slu\u017eby Google Analytics? Data v re\u00e1ln\u00e9m \u010dase: Jednou z nejsiln\u011bj\u0161\u00edch schopnost\u00ed slu\u017eby Google Analytics je schopnost poskytovat data v re\u00e1ln\u00e9m \u010dase. D\u00edky tomu mohou majitel\u00e9 webov\u00fdch str\u00e1nek sledovat po\u010det u\u017eivatel\u016f, kte\u0159\u00ed aktivn\u011b pou\u017e\u00edvaj\u00ed jejich web, str\u00e1nky, kter\u00e9 \u010dtou, a zp\u016fsob, jak\u00fdm u\u017eivatel\u00e9 web na\u0161li. Podniky mohou d\u00edky dat\u016fm v re\u00e1ln\u00e9m \u010dase sledovat \u00fa\u010dinnost propaga\u010dn\u00edch akc\u00ed, m\u00edt p\u0159ehled o v\u00fdsledc\u00edch marketingov\u00fdch iniciativ a odhalit p\u0159\u00edpadn\u00e9 probl\u00e9my se sv\u00fdmi webov\u00fdmi str\u00e1nkami nebo obsahem. <\/p>\n

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b. Anal\u00fdza publika: Slu\u017eba Google Analytics nab\u00edz\u00ed hloubkovou anal\u00fdzu publika, kter\u00e1 pom\u00e1h\u00e1 majitel\u016fm webov\u00fdch str\u00e1nek l\u00e9pe porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm. Vedle demografick\u00fdch \u00fadaj\u016f, jako je v\u011bk, pohlav\u00ed a lokalita, obsahuje tak\u00e9 informace o z\u00e1jmech a aktivit\u00e1ch. Tyto poznatky pom\u00e1haj\u00ed spole\u010dnostem zam\u011b\u0159it marketingov\u00e9 \u00fasil\u00ed na konkr\u00e9tn\u00ed segmenty publika a optimalizovat obsah tak, aby vyhovoval p\u0159\u00e1n\u00edm a preferenc\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016f jejich webov\u00fdch str\u00e1nek. Sledov\u00e1n\u00ed konverz\u00ed je funkce, kterou Google Analytics poskytuje a kter\u00e1 umo\u017e\u0148uje spole\u010dnostem vyhodnocovat \u00fa\u010dinnost jejich marketingov\u00fdch iniciativ a sledovat konkr\u00e9tn\u00ed akce u\u017eivatel\u016f na jejich webov\u00fdch str\u00e1nk\u00e1ch. Majitel\u00e9 webov\u00fdch str\u00e1nek mohou sledovat po\u010det konverz\u00ed, m\u00edru konverze a zdroje, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nejv\u00edce konverz\u00ed, a to tak, \u017ee si stanov\u00ed konverzn\u00ed c\u00edle, jako jsou registrace k odb\u011bru newsletteru nebo transakce. Podniky mohou tyto informace vyu\u017e\u00edt k optimalizaci sv\u00fdch konverzn\u00edch trycht\u00fd\u0159\u016f a nalezen\u00ed nejlep\u0161\u00edch marketingov\u00fdch kan\u00e1l\u016f. <\/p>\n

Jak lze slu\u017ebu Google Analytics vyu\u017e\u00edt v marketingu? <\/div>\n

Pro obchodn\u00edky, kte\u0159\u00ed se sna\u017e\u00ed maximalizovat sv\u00e9 online marketingov\u00e9 \u00fasil\u00ed, je slu\u017eba Google Analytics neoceniteln\u00fdm n\u00e1strojem. Zde je n\u011bkolik efektivn\u00edch zp\u016fsob\u016f jeho vyu\u017eit\u00ed: Sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek: D\u00edky sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek mohou market\u00e9\u0159i ur\u010dit zdroje, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nejv\u00edce z\u00e1kazn\u00edk\u016f, jako je placen\u00e1 reklama, soci\u00e1ln\u00ed m\u00e9dia nebo organick\u00e9 vyhled\u00e1v\u00e1n\u00ed. D\u00edky t\u011bmto \u00fadaj\u016fm je snaz\u0161\u00ed rozumn\u011b rozd\u011blit prost\u0159edky na marketing a soust\u0159edit se na kan\u00e1ly, kter\u00e9 nab\u00edzej\u00ed nejlep\u0161\u00ed n\u00e1vratnost investic. <\/p>\n

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b. Zkoumejte chov\u00e1n\u00ed u\u017eivatel\u016f: Slu\u017eba Google Analytics nab\u00edz\u00ed hloubkovou anal\u00fdzu aktivity u\u017eivatel\u016f, v\u010detn\u011b informac\u00ed o nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch str\u00e1nk\u00e1ch, typick\u00e9 dob\u011b str\u00e1ven\u00e9 na webu a m\u00ed\u0159e odchodu z webu. Anal\u00fdzou t\u011bchto \u00fadaj\u016f a optimalizac\u00ed designu, obsahu a navigace mohou market\u00e9\u0159i zlep\u0161it u\u017eivatelskou zku\u0161enost a zapojen\u00ed na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Pomoc\u00ed n\u00e1stroje Google Analytics m\u016f\u017eete m\u011b\u0159it \u00fasp\u011b\u0161nost sv\u00fdch marketingov\u00fdch iniciativ a sledovat d\u016fle\u017eit\u00e9 ukazatele, jako je m\u00edra proklik\u016f, konverze a n\u00e1vratnost investic. Tyto informace umo\u017e\u0148uj\u00ed market\u00e9r\u016fm vyladit strategii a efektivn\u011b alokovat zdroje t\u00edm, \u017ee upozor\u0148uj\u00ed na oblasti, na kter\u00fdch je t\u0159eba zapracovat, a na \u00fasp\u011b\u0161n\u00e9 kampan\u011b. 4. Jak\u00e9 t\u0159i typy informac\u00ed m\u016f\u017ee slu\u017eba Google Analytics shroma\u017e\u010fovat? \u00dadaje o z\u00edsk\u00e1v\u00e1n\u00ed u\u017eivatel\u016f: Google Analytics shroma\u017e\u010fuje informace o tom, jak u\u017eivatel\u00e9 vyhled\u00e1vaj\u00ed webov\u00e9 str\u00e1nky nebo jak na n\u011b p\u0159istupuj\u00ed. Z\u00edsk\u00e1te tak podrobnosti o kan\u00e1lech generuj\u00edc\u00edch n\u00e1v\u0161t\u011bvnost, v\u010detn\u011b doporu\u010den\u00fdch webov\u00fdch str\u00e1nek, str\u00e1nek soci\u00e1ln\u00edch m\u00e9di\u00ed, p\u0159\u00edm\u00fdch n\u00e1v\u0161t\u011bv a vyhled\u00e1va\u010d\u016f. Tyto informace umo\u017e\u0148uj\u00ed zam\u011b\u0159it marketingov\u00e9 \u00fasil\u00ed a pom\u00e1haj\u00ed firm\u00e1m pochopit, kter\u00e9 platformy generuj\u00edc\u00ed n\u00e1v\u0161t\u011bvnost jsou nej\u00fa\u010dinn\u011bj\u0161\u00ed. <\/p>\n

<\/div>\n

b. Informace o chov\u00e1n\u00ed u\u017eivatel\u016f: Slu\u017eba Google Analytics sleduje, jak u\u017eivatel\u00e9 pracuj\u00ed s webov\u00fdmi str\u00e1nkami, v\u010detn\u011b informac\u00ed o tom, jak\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed, jak dlouho na ka\u017ed\u00e9 z nich z\u016fst\u00e1vaj\u00ed a jak se na nich pohybuj\u00ed. Tyto informace umo\u017e\u0148uj\u00ed organizac\u00edm zjistit obl\u00edben\u00fd obsah, hork\u00e1 m\u00edsta pro zapojen\u00ed a potenci\u00e1ln\u00ed z\u00e1drhele nebo probl\u00e9my, kter\u00e9 by mohly v\u00e9st k odchodu nebo opu\u0161t\u011bn\u00ed str\u00e1nek. \u00dadaje o konverz\u00edch: Google Analytics umo\u017e\u0148uje spole\u010dnostem nastavit sledov\u00e1n\u00ed konverz\u00ed, kter\u00e9 zaznamen\u00e1v\u00e1 informace o konkr\u00e9tn\u00edch \u010dinnostech, je\u017e u\u017eivatel\u00e9 na webu prov\u00e1d\u011bj\u00ed. M\u016f\u017ee j\u00edt o n\u00e1kupy, vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f, p\u0159ihla\u0161ov\u00e1n\u00ed k odb\u011bru newsletter\u016f nebo jin\u00e9 po\u017eadovan\u00e9 akce. \u00dadaje o konverz\u00edch se pou\u017e\u00edvaj\u00ed k vyhodnocov\u00e1n\u00ed \u00fa\u010dinnosti marketingov\u00fdch iniciativ, zlep\u0161ov\u00e1n\u00ed konverzn\u00edch trycht\u00fd\u0159\u016f a ur\u010dov\u00e1n\u00ed probl\u00e9mov\u00fdch oblast\u00ed. <\/p>\n

<\/div>\n

Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee slu\u017eba Google Analytics je siln\u00fdm n\u00e1strojem, kter\u00fd nab\u00edz\u00ed podrobn\u00e9 \u00fadaje o chov\u00e1n\u00ed u\u017eivatel\u016f a v\u00fdkonnosti webov\u00fdch str\u00e1nek. Podniky mohou p\u0159ij\u00edmat rozhodnut\u00ed zalo\u017een\u00e1 na datech, maximalizovat sv\u00e9 marketingov\u00e9 \u00fasil\u00ed a zlep\u0161ovat svou online prezentaci sledov\u00e1n\u00edm aktivity u\u017eivatel\u016f, anal\u00fdzou dat a vyu\u017e\u00edv\u00e1n\u00edm jeho \u010detn\u00fdch mo\u017enost\u00ed. Slu\u017eba Google Analytics je d\u00edky sv\u00fdm \u0161irok\u00fdm mo\u017enostem st\u00e1le kl\u00ed\u010dov\u00fdm n\u00e1strojem pro firmy v\u0161eho druhu, kter\u00e9 cht\u011bj\u00ed z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu na digit\u00e1ln\u00edm trhu.<\/p><\/div>\n

\n
FAQ<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Why is Google getting rid of Google Analytics? Apart from the 360 version, Google Analytics is not generating revenue. Business priorities clearly decided the timeline of the end and renaissance of GA. First, the world was ready for mobile. Dal\u0161\u00ed informace najdete na datadrivenu.com Google Analytics je \u00fa\u010dinn\u00fd online analytick\u00fd n\u00e1stroj, kter\u00fd nab\u00edz\u00ed u\u017eite\u010dn\u00e9 informace … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5306],"tags":[],"class_list":["post-14252","post","type-post","status-publish","format-standard","hentry","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/14252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/comments?post=14252"}],"version-history":[{"count":0,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/14252\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/media?parent=14252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/categories?post=14252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/tags?post=14252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}