{"id":10862,"date":"2023-10-27T14:05:05","date_gmt":"2023-10-27T14:05:05","guid":{"rendered":"https:\/\/tech-lib.eu\/tech\/?p=10862"},"modified":"2023-10-27T14:05:05","modified_gmt":"2023-10-27T14:05:05","slug":"jak-indiegogo-vydelava-penize","status":"publish","type":"post","link":"https:\/\/tech-lib.eu\/tech\/jak-indiegogo-vydelava-penize\/","title":{"rendered":"Jak Indiegogo vyd\u011bl\u00e1v\u00e1 pen\u00edze?"},"content":{"rendered":"<div class=\"articlecontent\">\n<div class=\"newlinediv\"><\/div>\n<p> Indiegogo je zn\u00e1m\u00e1 platforma pro crowdfunding, kter\u00e1 d\u00e1v\u00e1 lidem, firm\u00e1m a organizac\u00edm mo\u017enost z\u00edskat pen\u00edze na r\u016fzn\u00e9 n\u00e1pady a iniciativy. P\u0159em\u00fd\u0161leli jste v\u0161ak n\u011bkdy nad t\u00edm, jak Indiegogo generuje p\u0159\u00edjmy? V tomto \u010dl\u00e1nku se budeme zab\u00fdvat obchodn\u00ed strategi\u00ed spole\u010dnosti Indiegogo a pod\u00edv\u00e1me se na n\u011bkter\u00e9 relevantn\u00ed probl\u00e9my t\u00e9to platformy. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Hlavn\u00edm zdrojem p\u0159\u00edjm\u016f spole\u010dnosti Indiegogo jsou poplatky platformy a dal\u0161\u00ed slu\u017eby poskytovan\u00e9 autor\u016fm kampan\u00ed. Na platform\u011b Indiegogo se p\u0159i spu\u0161t\u011bn\u00ed kampan\u011b vyb\u00edr\u00e1 poplatek z vybran\u00fdch pen\u011bz. Struktura poplatk\u016f je zalo\u017eena na stup\u0148ovit\u00e9m syst\u00e9mu v z\u00e1vislosti na typu kampan\u011b: U kampan\u00ed s flexibiln\u00edm financov\u00e1n\u00edm, kde si tv\u016frci mohou ponechat z\u00edskan\u00e9 prost\u0159edky, i kdy\u017e nen\u00ed dosa\u017eeno c\u00edle, a 5 % u kampan\u00ed s pevn\u00fdm financov\u00e1n\u00edm, kde mus\u00ed b\u00fdt dosa\u017eeno c\u00edlov\u00e9 \u010d\u00e1stky, aby bylo mo\u017en\u00e9 z\u00edskat n\u011bjak\u00e9 prost\u0159edky. Indiegogo nav\u00edc ukl\u00e1d\u00e1 poplatek za zpracov\u00e1n\u00ed platby, kter\u00fd se obvykle pohybuje kolem 3 % a kter\u00fd m\u00e1 krom\u011b poplatk\u016f platformy pokr\u00fdt i n\u00e1klady na zpracov\u00e1n\u00ed kreditn\u00edch karet a dal\u0161\u00ed transakce. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Dal\u0161\u00edm zp\u016fsobem, jak Indiegogo vyd\u011bl\u00e1v\u00e1 pen\u00edze, je nab\u00edzen\u00ed dal\u0161\u00edch slu\u017eeb a n\u00e1stroj\u016f tv\u016frc\u016fm kampan\u00ed. Tyto slu\u017eby nab\u00edzej\u00ed p\u0159\u00edstup k s\u00edti odborn\u00edk\u016f spole\u010dnosti Indiegogo a tak\u00e9 marketingovou pomoc a poradenstv\u00ed p\u0159i pl\u00e1nov\u00e1n\u00ed kampan\u011b. Vyu\u017eit\u00edm zku\u0161enost\u00ed a zdroj\u016f spole\u010dnosti Indiegogo mohou tv\u016frci kampan\u00ed zv\u00fd\u0161it sv\u00e9 \u0161ance na \u00fasp\u011bch t\u00edm, \u017ee se rozhodnou vyu\u017e\u00edvat tyto nadstandardn\u00ed slu\u017eby, kter\u00e9 jsou voliteln\u00e9 a zpoplatn\u011bn\u00e9. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Nyn\u00ed si \u0159ekneme, co nastane, pokud je kampa\u0148 na Indiegogo ne\u00fasp\u011b\u0161n\u00e1. V p\u0159\u00edpad\u011b kampan\u011b s pevn\u00fdm financov\u00e1n\u00edm jsou prost\u0159edky vr\u00e1ceny podporovatel\u016fm, pokud nen\u00ed spln\u011bn c\u00edl financov\u00e1n\u00ed kampan\u011b, a tv\u016frce kampan\u011b nedostane \u017e\u00e1dnou kompenzaci. Naproti tomu bez ohledu na to, zda bylo c\u00edle dosa\u017eeno, nebo ne, si tv\u016frce kampan\u00ed s flexibiln\u00edm financov\u00e1n\u00edm m\u016f\u017ee vyd\u011blan\u00e9 pen\u00edze ponechat. Ne\u017e se podporovatel\u00e9 zav\u00e1\u017e\u00ed ke kampani, m\u011bli by prov\u00e9st d\u016fkladn\u00e9 studium a vyhodnocen\u00ed, aby sn\u00ed\u017eili pravd\u011bpodobnost financov\u00e1n\u00ed ne\u00fasp\u011b\u0161n\u00fdch snah. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> V z\u00e1vislosti na typu kampan\u011b, \u00farovni pl\u00e1nov\u00e1n\u00ed a marketingov\u00e9m \u00fasil\u00ed tv\u016frce kampan\u011b maj\u00ed r\u016fzn\u00e9 kampan\u011b na Indiegogo r\u016fznou m\u00edru ne\u00fasp\u011b\u0161nosti. P\u0159esn\u00e9 \u00fadaje o m\u00ed\u0159e ne\u00fasp\u011b\u0161nosti sice nejsou snadno dostupn\u00e9, je v\u0161ak t\u0159eba m\u00edt na pam\u011bti, \u017ee crowdsourcing je ze sv\u00e9 podstaty spojen s ur\u010ditou m\u00edrou rizika. Aby tv\u016frci kampan\u00ed zv\u00fd\u0161ili sv\u00e9 \u0161ance na \u00fasp\u011bch, mus\u00ed m\u00edt dob\u0159e promy\u0161len\u00fd koncept, poutavou prezentaci a spolehliv\u00fd marketingov\u00fd p\u0159\u00edstup. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Jak Indiegogo, tak Kickstarter, dal\u0161\u00ed obl\u00edben\u00e1 webov\u00e1 str\u00e1nka pro crowdfunding, maj\u00ed sv\u00e9 v\u00fdhody i nev\u00fdhody. Jednou z v\u00fdhod Indiegogo je v\u0161estrannost zp\u016fsob\u016f financov\u00e1n\u00ed. Z tohoto d\u016fvodu mus\u00ed iniciativy na Kickstarteru dos\u00e1hnout c\u00edlov\u00e9 \u010d\u00e1stky, aby v\u016fbec n\u011bjak\u00e9 pen\u00edze z\u00edskaly. Indiegogo d\u00e1v\u00e1 tv\u016frc\u016fm v\u00edce alternativ t\u00edm, \u017ee poskytuje pevn\u00e9 i flexibiln\u00ed mo\u017enosti financov\u00e1n\u00ed. Nav\u00edc zat\u00edmco Kickstarter je v\u00edce geograficky omezen\u00fd, Indiegogo m\u00e1 \u0161ir\u0161\u00ed publikum a p\u0159ij\u00edm\u00e1 kampan\u011b od lid\u00ed a organizac\u00ed z cel\u00e9ho sv\u011bta. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Pokud jde o \u00fasp\u011b\u0161nost kampan\u00ed na Indiegogo, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee \u00fasp\u011b\u0161nost m\u016f\u017ee b\u00fdt libovoln\u00e1 a u r\u016fzn\u00fdch iniciativ se li\u0161\u00ed. Indiegogo na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch upozor\u0148uje na \u00fasp\u011b\u0161n\u00e9 kampan\u011b a propaguje projekty, kter\u00e9 \u00fasp\u011b\u0161n\u011b dos\u00e1hly nebo p\u0159ekro\u010dily sv\u00e9 finan\u010dn\u00ed c\u00edle, i kdy\u017e konkr\u00e9tn\u00ed m\u00edry \u00fasp\u011b\u0161nosti nejsou ve\u0159ejn\u011b dostupn\u00e9. Aby tv\u016frci kampan\u00ed zv\u00fd\u0161ili sv\u00e9 \u0161ance na \u00fasp\u011bch, mus\u00ed platformu d\u016fkladn\u011b prozkoumat a pochopit, vyu\u017e\u00edvat n\u00e1stroje, kter\u00e9 maj\u00ed k dispozici, a sv\u00e9 kampan\u011b dob\u0159e prodat. <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee Indiegogo vyd\u011bl\u00e1v\u00e1 pen\u00edze prost\u0159ednictv\u00edm \u00fa\u010dtov\u00e1n\u00ed poplatk\u016f za platformu, poplatk\u016f za zpracov\u00e1n\u00ed plateb a nab\u00edzen\u00edm dal\u0161\u00edch pr\u00e9miov\u00fdch slu\u017eeb tv\u016frc\u016fm kampan\u00ed. D\u016fsledky ne\u00fasp\u011b\u0161n\u00e9 kampan\u011b se li\u0161\u00ed podle typu pou\u017eit\u00e9ho financov\u00e1n\u00ed, p\u0159i\u010dem\u017e kampan\u011b s flexibiln\u00edm financov\u00e1n\u00edm umo\u017e\u0148uj\u00ed autor\u016fm ponechat si vybran\u00e9 pen\u00edze a iniciativy s fixn\u00edm financov\u00e1n\u00edm vracej\u00ed pen\u00edze podporovatel\u016fm. P\u0159esto\u017ee je m\u00edra ne\u00fasp\u011bchu na Indiegogo prom\u011bnliv\u00e1, je pro tv\u016frce kampan\u00ed z\u00e1sadn\u00ed m\u00edt promy\u0161len\u00fd pl\u00e1n a marketingovou strategii, aby zv\u00fd\u0161ili sv\u00e9 \u0161ance na \u00fasp\u011bch. Indiegogo je obl\u00edbenou mo\u017enost\u00ed pro crowdfundingov\u00e9 projekty d\u00edky sv\u00e9 p\u0159izp\u016fsobivosti, glob\u00e1ln\u00edmu dosahu a dostupn\u00fdm pr\u00e9miov\u00fdm slu\u017eb\u00e1m.<\/p><\/div>\n<div class=\"questions\">\n<div class=\"questionstitle\">FAQ<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Co je popul\u00e1rn\u011bj\u0161\u00ed: Kickstarter nebo Indiegogo?<\/div>\n<p> Kickstarter i Indiegogo jsou zn\u00e1m\u00e9 platformy pro crowdfunding, a\u010dkoli Kickstarter je obvykle pova\u017eov\u00e1n za zn\u00e1m\u011bj\u0161\u00ed a obl\u00edben\u011bj\u0161\u00ed. Od sv\u00e9ho spu\u0161t\u011bn\u00ed v roce 2009 nashrom\u00e1\u017edil Kickstarter zna\u010dnou u\u017eivatelskou z\u00e1kladnu d\u00edky \u00fasp\u011bchu projekt\u016f, jako jsou chytr\u00e9 hodinky Pebble a n\u00e1hlavn\u00ed souprava pro virtu\u00e1ln\u00ed realitu Oculus Rift. Na druh\u00e9 stran\u011b Indiegogo, kter\u00e9 bylo zalo\u017eeno v roce 2008 a jeho\u017e popularita v pr\u016fb\u011bhu \u010dasu rovn\u011b\u017e vzrostla, m\u00e1 obvykle men\u0161\u00ed u\u017eivatelskou z\u00e1kladnu ne\u017e Kickstarter. V kone\u010dn\u00e9m d\u016fsledku se \u00farove\u0148 popularity jak\u00e9koli platformy m\u016f\u017ee li\u0161it v z\u00e1vislosti na konkr\u00e9tn\u00edm trhu nebo specializovan\u00e9 nice, kter\u00e9 slou\u017e\u00ed. <\/p>\n<\/div>\n<div class=\"question\">\n<div class=\"qtitle\"> Jak\u00e9 jsou dv\u011b nev\u00fdhody crowdfundingu?<\/div>\n<p> Crowdfunding m\u00e1 dv\u011b nev\u00fdhody: 1. Nedostatek kontroly: Podnikatel\u00e9 a tv\u016frci projekt\u016f se p\u0159i vyu\u017e\u00edv\u00e1n\u00ed str\u00e1nek, jako je Indiegogo, pro sv\u00e9 iniciativy vzd\u00e1vaj\u00ed \u010d\u00e1sti kontroly. Mus\u00ed sv\u00e9 podporovatele pr\u016fb\u011b\u017en\u011b informovat a zapojovat do rozhodovac\u00edho procesu, co\u017e ob\u010das zp\u016fsobuje zpo\u017ed\u011bn\u00ed nebo vede k \u00fastupk\u016fm, kter\u00e9 nemus\u00ed b\u00fdt v souladu s p\u016fvodn\u00ed viz\u00ed tv\u016frce. Nejist\u00e9 v\u00fdsledky: <\/p>\n<div class=\"newlinediv\"><\/div>\n<p> 2. Ne v\u017edy se crowdfundingov\u00fdm projekt\u016fm poda\u0159\u00ed z\u00edskat pot\u0159ebn\u00e9 pen\u00edze. Tv\u016frce nemus\u00ed z\u00edskat \u017e\u00e1dnou ze sl\u00edben\u00fdch pen\u011bz, pokud se projektu nepoda\u0159\u00ed shrom\u00e1\u017edit dostatek pen\u011bz ve stanoven\u00e9m term\u00ednu, a z\u016fstane tak bez prost\u0159edk\u016f na realizaci sv\u00e9ho n\u00e1padu. Nedostatek jistoty m\u016f\u017ee tv\u016frce projektu odradit a donutit je hledat alternativn\u00ed zdroje financov\u00e1n\u00ed.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Indiegogo je zn\u00e1m\u00e1 platforma pro crowdfunding, kter\u00e1 d\u00e1v\u00e1 lidem, firm\u00e1m a organizac\u00edm mo\u017enost z\u00edskat pen\u00edze na r\u016fzn\u00e9 n\u00e1pady a iniciativy. P\u0159em\u00fd\u0161leli jste v\u0161ak n\u011bkdy nad t\u00edm, jak Indiegogo generuje p\u0159\u00edjmy? V tomto \u010dl\u00e1nku se budeme zab\u00fdvat obchodn\u00ed strategi\u00ed spole\u010dnosti Indiegogo a pod\u00edv\u00e1me se na n\u011bkter\u00e9 relevantn\u00ed probl\u00e9my t\u00e9to platformy. Hlavn\u00edm zdrojem p\u0159\u00edjm\u016f spole\u010dnosti Indiegogo jsou &#8230; <a title=\"Jak Indiegogo vyd\u011bl\u00e1v\u00e1 pen\u00edze?\" class=\"read-more\" href=\"https:\/\/tech-lib.eu\/tech\/jak-indiegogo-vydelava-penize\/\" aria-label=\"\u010c\u00edst v\u00edce o Jak Indiegogo vyd\u011bl\u00e1v\u00e1 pen\u00edze?\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":1366,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3497],"tags":[],"class_list":["post-10862","post","type-post","status-publish","format-standard","hentry","category-obchodni-model"],"_links":{"self":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/10862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/users\/1366"}],"replies":[{"embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/comments?post=10862"}],"version-history":[{"count":0,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/posts\/10862\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/media?parent=10862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/categories?post=10862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech-lib.eu\/tech\/wp-json\/wp\/v2\/tags?post=10862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}